Quote:
Originally Posted by Count Bla
For Fratopia and others researching this condo building (Somerset and Kent), in its first years it had another name, quite possibly Soho (not to be confused with the other more recent SoHo projects in town).
|
The condo was marketed before construction as the "Soho Euro Flats" and following a decline in condo sales in the Ottawa market (2001-2002), the name was changed to The Strand (Winter 2002/Spring 2003), the project was reimagined somewhat, and sales picked up sufficiently to build. Disappointing pre-sales in 2001 and 2002 caused Malhotra to muse that he'd construct it as a rental if he could get provincial funding (which never happened). It was consciously aimed at the "young urban professional" who wanted out of the rental market, but who could not afford a building with many frills and luxuries.
(Compiled from Ottawa Citizen, October 13, 2001, September 13, 2002, February 22, 2003, October 18, 2003.)