Moving Ottawa's tourist centre off Wellington and back again cost $367K
David Reevely, Ottawa Citizen
Published on: September 24, 2014, Last Updated: September 24, 2014 9:31 PM EDT
The federal government spent $367,000 to move its main tourist information centre from a prominent place on Wellington Street to a nearby mall, and then move it back again a couple of years later.
Closing the Capital Infocentre across from Parliament and replacing it with a kiosk in the World Exchange Plaza in 2011 was billed as a way of freeing up resources to spend on user-friendly digital aids for tourists, replacing paper maps and live human helpers with downloadable information.
It was also supposed to save the National Capital Commission money as it struggled with cuts imposed by the Conservatives’ years of austerity budgets. The rent for the floor space in the relatively out-of-the-way World Exchange was a paltry $5,000 a year, compared with $324,000 in the prime spot the information centre had had at 90 Wellington St. for years.
In the big picture, because the land is federally owned anyway, the NCC’s rent there didn’t make much difference to taxpayers. But it was real enough to the people in charge of the commission’s budgets.
The move wasn’t cheap, according to written answers to questions filed by Ottawa South Liberal MP David McGuinty.
“The Conservative government, and particularly its regional minister, have some explaining to do,” McGuinty said, taking a shot at Ottawa West-Nepean MP John Baird, the Conservative minister responsible for the NCC.
Designing and fabricating the new kiosk cost more than $200,000. Signs telling visitors who turned up at 90 Wellington that they were in the wrong place cost thousands more. Other odds and sods (“Production of a free standing brochure rack — $3,941″) brought the cost of departing the old information centre to $321,324, according to the government’s figures.
Then the Tories carved off the NCC’s tourism responsibilities and handed them to the wealthier Department of Canadian Heritage in 2013. Which, as of this past summer, moved the tourism centre back to its old home, combining more general information with the specific services for visitors to Parliament itself in “a familiar location.”
Sharing the space now makes it more cost-effective than it was, said a statement from the Department of Canadian Heritage, relayed via email by spokesman Len Westerberg.
“The move to the World Exchange Plaza, although centrally located, proved to be a less optimal location to welcome visitors to the Capital Region, as it was away from the main visitor pedestrian routes,” the statement said. The department wanted someplace more central and visible, particularly in anticipation of throngs of tourists coming to Ottawa for Canada’s 150th anniversary in 2017.
The cost to move back: $44,567, including $14,500 to put the signs back up and $975 to “reconfigure and repair” the custom brochure rack.
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