Be...... In this place (New Brunswick)
This slogan was universally ridiculed in NB, mostly because it was so vague and meaningless. Many wits in the province fashioned their own versions of this slogan such as
"Be......impoverished in this place"
Thanks Shawn Graham.
For those who can't remember, Shawn was a rather vacuous one-term Liberal Premier of NB about 10 years ago. His term of office was completely non contributory to any type of successful enterprise in the province. He is best remembered for the ATCON affair, where the province lost over $50M bailing out a construction company on the Miramichi which went bankrupt building a bridge in the Northwest Territories.
Shawn was so unaccomplished that the best his Liberal friends could do for him in Ottawa (once they got back into power) was to make him some form of junior trade attaché in Beijing.
Oh yes, Shawn's trade before entering politics was as a physical education teacher in high school. He inherited his Kent County riding from his father, an influential long time provincial Liberal cabinet minister.
Sound familiar JT????