Quote:
Originally Posted by Crawford
The fact is that almost every major U.S. tech company is HQ in sprawl. I don't need to be an "enterprise technology" expert to understand this. Apple has 25,000 employees in Cupertino. This is for a company that only has 60,000 U.S. employees, half of them working in retail outlets. And they plan on doubling their HQ size, which is insane headcount.
And if you don't think tech firms can have heavy ad sales contingents, then I don't know what to say. Advertising comprises nearly 100% of profits for a Google and that's basically their entire reason for existing.
This is all absurdity. If Apple were moving HQ to downtown Chicago tomorrow, no way are you posting that it's irrelevant, and what about decisionmaker Bob Smith in Singapore, and that only enterprise tech experts are allowed to have any insight on company relocation.
This entire thread, like a million previous SSP threads, was mostly bragging about where various companies are HQ, and as soon as it was mentioned that these companies are almost all HQ in sprawl, suddenly it's irrelevant.
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I'm not sure what you are arguing. My initial point was that there are many many "tech" companies (which is a very broad term) that have offices in very urban settings, that was my only point.
As for everything else, no two companies are exactly the same, companies like Apple are not really in the Enterprise Space, so don't really need hubs around the world. Their Hubs are essentially retail stores. So in that example, their HQ is of the utmost importance, because I'd wager nearly all of their leadership is there.
Then with companies that are somewhat Enterprise (Google, Facebook, Virtually of all of Ad Tech Companies) they rely much more on "field offices", but you are correct, their product is more advertising based, and thus more of a Agency Sale than a Enterprise Sale, and much less complex.
For True Enterprise Technology/Software Companies, such as Oracle and Salesforce, the HQ is of very little importance for the business, as much of the Sr. Leadership is in the field (ie. Not HQ) where the customers are.
Also, not sure if you meant this to come across this way, but it sounds like you are really downplaying the importance of sales roles at Tech/Software companies. Enterprise Sales Reps, on average, by far the highest paid people in these organizations, and typically make up on of the largest organizations at these companies.