Live Nation's Pemberton Festival Celebrates Triumphant Success in its Inaugural Year
Last update: 3:30 p.m. EDT July 28, 2008
PEMBERTON, British Columbia, July 28, 2008 /PRNewswire-First Call via COMTEX/ -- Drawing music fans from all over the world to one of its most majestic settings, Live Nation and Good Boy Production's Pemberton Festival reached its full capacity of 40,000 music fans this past weekend, making the three day event a triumphant success in its very first year.
The festival capitalized on Live Nation's unparalleled vertically integrated platform, with the company producing the festival, handling all of the ticketing, website, merchandise and creative services.
In a business where multi-day festivals can take years to become established, the success of Pemberton in its inaugural year is a testament to an incredible line-up of artists, led by headliners Coldplay, Tom Petty and the Heartbreakers, Nine Inch Nails, JAY-Z and The Tragically Hip. The success also speaks to the beauty of the setting where artists performed against the beautiful backdrop of Mount Currie to fans enjoying the event on the grounds of some of Canada's richest farm country.
Rolling Stone exclaimed that "the first annual Pemberton Festival will gladly take the title of next Glastonbury."
"We built a world-class music festival from scratch which attracted the world's most successful and talented artists and music fans from every corner of the globe," said Shane Bourbonnais, President of Touring and Business Development for Live Nation Canada. "The lessons we've learned as the global leader in festival production and the enormous support we received from the government and people of Pemberton all came together to create a one-of-a-kind event that we expect to produce for many years to come."
Featuring two stages and two performance tents, a festival village and camping facilities which drew more than 21,000 campers as well as an RV park, the Pemberton Festival lineup included more than 120 performers in all. Hydro-electric energy was the main power source for the festival's energy and local Pemberton Valley farm products, which the area is well known for, were served throughout the 360 acre festival site. A farmer's market -- where local farmers sold their goods directly to concert-goers -- was also featured at the site. It is estimated that the festival generated more than $20 million for the local economy.
With more than 30 multi-day festivals staged around the world, Live Nation is the global leader in the production of festivals.
Anyhow, some pictures:
RCMP helicopter
Pemberton Music Festival
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