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Originally Posted by 2oh1
I predict this thing will get a remodel within a few years. It seems so... odd. There's a total disconnect between the interior and the exterior of this building. The exterior looks sleek, modern, and business minded. The interior looks like what I'd imagine the backstage area was for Pee-wee's Playhouse.
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According to their website Radisson's "Red" brand is focussed on Art, Fashion, Music and Travel. Whether they occupy an entire building - in which case one might assume they have control over the architectural design - or as per Portland where they inhabit a portion of new or pre-existing architecture, they seem to prefer a clean and contemporary look for their exteriors against which they contrast the interiors with rather aggressive, almost graffiti-esque artwork and (of course) large doses of the color red. One can safely assume that this scheme constitutes the architectural component of the "Red" brand identity. I think it's also safe to assume that the interior scheme provides the bulk of the brand experience regardless of its exterior shell. Art is by nature subjective, but in my opinion judgment is best rendered after an in-person contextual experience. (and no I'm not the artist
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