Quote:
Originally Posted by Berklon
I'm going to have to disagree.
Toronto simply has a lot more entertainment options, so in order to compete with those options - you better have something that demands their attention. It has nothing to do with them resisting the product because it's Canadian - it's because the product is sub-par to them. It would be like accusing all of Canada for not buying Blackberry's any more because it's Canadian - when it's simply because the product is 3rd or 4th rate behind the competition.
To most in Toronto, hockey is a Canadian product (and we know hockey is only a blip on the radar in the US) - yet the Leafs have the most dedicated fan support in the whole NHL.
Toronto sold out all 3 shows for the Tragically Hip final tour last year. They're pretty damn Canadian.
It's all about the product - not where the product came from.
That's why we're seeing the same thing in the other bigger Canadian markets. BC and Montreal aren't far off from Toronto. Not a coincidence that those 3 markets represent the top 3 for entertainment options in Canada.
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I think Toronto is very much concerned with doing things that are, for lack of a better word, "cool" or that fall within the current trend zeitgeist. Being at a Hip concert is cool. Getting a Snapchat picture at a Raptors game or Jays game is "cool". Not sure that same level of excitement exists for the Argos. Especially for younger people who won't pay for anything unless it means they can show it off online and gain some cred points.
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