Merchandise Mart isn't a mall exactly... the products sold there definitely do not have mass appeal, and many of the vendors there are exclusive outposts of the companies they represent. In other words, the Mart is often the only place to get many high-end building materials, appliances, textiles, etc, and people who want those products HAVE to go to the Mart. But if you want, for example, Abercrombie & Fitch, Gap, Kate Spade, Victoria's Secret, or GameStop - stores that appeal to the masses - you definitely won't be going there. Heck, many of the "stores" in the Mart have nothing in stock and don't sell to the public.
Isn't Chicago Place being redeveloped as a hotel or something? It was never very successful, but Water Tower Place has fared better, and North Bridge seems to be doing well, although it's really too recent to judge how it will do in the long term. I think Chicago Place always tried to cater to a more middle-class market, which doesn't really jive with the Mag Mile's concept of "destination shopping" - favoring high-end stores you can't find in Woodfield, Oakbrook, or Orland Square. Chicago Place failed because people could go to any of those suburban malls for the same stuff, so why go to Michigan Avenue?
__________________
la forme d'une ville change plus vite, hélas! que le coeur d'un mortel...
|