There was a good discussion in the Rundown thread about how this building fits within its context. The massing is definitely odd, and that really shows itself from the south and east. But from the north and west, I think it fits in pretty good.
Looking east down Howard:
It helps having another tall building on the block, but that's part of its context.
I also think it looks pretty good looking south down Second, even though it's a much larger scale than the preceding block:
But looking north up Second, ugh:
Farther back, it helps. But unlike the Hawthorne on Howard, the building on the left isn't tall or close enough to effectively mitigate the awkward massing from this angle:
(I'm basically standing in the one spot where it does help.)
I couldn't get a good shot looking west down Howard, but that is probably its worst angle.
All-in-all, it's not a bad building now from at least half the angles from which you typically see it (in terms of massing; I personally love the skin). And I think it will only be helped as additional taller buildings are built around it. There are several slated for the blocks east of it and I think those will make a big difference.