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  #201  
Old Posted Mar 26, 2011, 4:01 PM
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If developers of the proposed billion-dollar Wilshire Grand project have their way, such colorful images as stars, butterflies and waterfalls would fade in and out along the upper floors of both their planned 45-story hotel and their 65-floor office tower.
Build it.....
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  #202  
Old Posted Mar 27, 2011, 6:25 AM
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Originally Posted by SD_Phil View Post
Two cool things about this. BOTH skyscrapers and 10 FLOORS. Those are big, potentially awesome, billboards.

So what's all this about the taller one being unofficially dead? What's stoking that pessimistic fire?
The L.A. Times, mostly. But they are just really pessimistic as a paper, and hate downtown or something. It will be built.
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  #203  
Old Posted Mar 30, 2011, 1:00 AM
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Approved by the City Council today.
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  #204  
Old Posted Mar 30, 2011, 2:01 AM
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Originally Posted by Illithid Dude View Post
The L.A. Times, mostly. But they are just really pessimistic as a paper, and hate downtown or something. It will be built.
Ah, that does help clarify things a bit.

Also...fuck yeah about the approval. I know it isn't really a big surprise but I'll take any bit of good news.
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  #205  
Old Posted Mar 30, 2011, 2:12 AM
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they also said that funding isnt an issue and that expect to start demolishing the existing building by the end of the year.

here is a video of the lighting!

http://wilshiregrandredevelopment.com/

click on gallery and then videos..
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  #206  
Old Posted Mar 31, 2011, 9:57 PM
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Approved by the City Council today.
YEEEEEHAW!

This is incredibly good news. Glad to see the city council do the right thing for the city. This will be a showpiece tower.
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  #207  
Old Posted Mar 31, 2011, 11:13 PM
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Was the residential tower the only one approved? Or the whole site? Either way... FUCK YES!!!!!
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  #208  
Old Posted Apr 1, 2011, 3:08 AM
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Was the residential tower the only one approved? Or the whole site? Either way... FUCK YES!!!!!
Everything was approved, though the hotel/ residential tower is going to start construction sooner.
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  #209  
Old Posted Apr 1, 2011, 3:41 AM
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Like the animation

Video Link
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  #210  
Old Posted Apr 1, 2011, 5:28 AM
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When is the taller one supposed to be completed and who's going to occupy it?
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  #211  
Old Posted Apr 1, 2011, 5:44 AM
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LOVE the animation!
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  #212  
Old Posted Apr 1, 2011, 12:37 PM
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Yeah the animation is AWESOME!

Quote:
Originally Posted by jg6544 View Post
When is the taller one supposed to be completed and who's going to occupy it?
I believe the initial projection for the taller office building is 2017.

As for WHO is going to be using it? I have no clue. It's probably a little too early for that.
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  #213  
Old Posted Apr 2, 2011, 7:11 PM
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Yeah the animation is AWESOME!



I believe the initial projection for the taller office building is 2017.

As for WHO is going to be using it? I have no clue. It's probably a little too early for that.
It will probably be Korea Air. They hold offices in the current building, are helping to finance the project, and have said that they want L.A. to be their U.S. headquarters.
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  #214  
Old Posted Apr 3, 2011, 5:42 PM
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L.A. City Council OKs Elaborate Digital Signs
http://archrecord.construction.com/y...y_id=157408223

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The Los Angeles City Council on Tuesday approved an elaborate package of new flashing signs, illuminated graphics and moving text for two planned downtown skyscrapers, ignoring critics who warned that such brightly lighted images would degrade the look of the city.

On a 12-0 vote, the council unanimously created a new one-block sign district for the planned 45-story replacement of the Wilshire Grand Hotel and accompanying 65-story office tower.

That district will allow various kinds of digital advertising on the first 10 floors of the two towers. The tops of the two skyscrapers will feature digital signs promoting the buildings' owner and major tenants. And on dozens of stories in between, LED lights would display noncommercial images such as flowers and vines that would fade in and out.

Councilman Ed Reyes praised the "architectural lighting" on the upper floors, saying it should not be confused with other brightly lighted billboards. "It is art. And I believe it adds more culture" to L.A., he said.

Added Councilman Dennis Zine: "I am amazed at how anyone could be opposed to this."

The sign district is the first approved since the U.S. 9th Circuit Court of Appeals upheld the city's ban on new billboards last year. That law allows sections of the city to be exempted from the ban.

Councilman Bill Rosendahl initially cast an opposing vote, saying the city should have found a way to share in the financial proceeds of the new digital advertising. But he essentially rescinded it minutes later to speed the project's approval. The council had already agreed to give developer Korean Air and its subsidiary a tax break of up to $79 million for the two towers over the next 25 years. Council members also agreed to sell the developers more than $25 million in "floor area rights," allowing the proposed office tower to be taller than the zoning allows.

Union members who packed the council chamber praised the hotel proposal, saying it would create about 7,300 construction jobs at a time of high unemployment. "This project is going to bring a lot of hope to a lot of members in our community," said David Kersh of the Carpenters Contractors Cooperation Committee.

Opponents said they did not oppose the hotel's redevelopment, but argued that new flashing signs would barrage the public and, in some cases, distract motorists. "Digital billboards do not solve the unemployment in the city. Digital billboards will not increase tourism in our city," said Marina del Rey resident Jan Book.

The Wilshire Grand sign district is so complicated that it is divided into four vertical levels and three geographic subsections. Some lighted signs will change every eight seconds, others every four minutes. Still others will feature scrolling text.

The hotel proposal was backed enthusiastically by Councilwoman Jan Perry, a 2013 mayoral candidate who pushed hard for approval of the signs and images sought by Korean Air and its partner, Thomas Properties Group.

Perry persuaded her colleagues to double the size of the scrolling news ribbons on the first three floors of the towers. She and her colleagues tripled the amount of signage allowed by the Planning Commission, from 7,100 square feet to 30,900 square feet, between the fourth and 10th floors.

Perry also won approval of the architectural lighting on the upper floors that the Planning Commission opposed. Without those lights, the hotel would quickly become "dated," said Jim Thomas, chief executive of Thomas Properties.

These images "are the wave of the future," he said. "There will be no major building built in the future that does not take advantage of this new technology."
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  #215  
Old Posted Apr 3, 2011, 11:14 PM
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These images "are the wave of the future," he said. "There will be no major building built in the future that does not take advantage of this new technology."
Now that's just plain disturbing. They'll display "artwork" just long enough to test the system, then turn the facades of these buildings into perpetual-commercial-looping Jumbotrons.
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  #216  
Old Posted Apr 4, 2011, 1:29 AM
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^need not be a bad thing. I'm sure communities will regulate the kind, brightness, and placement of the advertising. Some of those scenes from bladerunner are actually quite stunning and interesting.
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  #217  
Old Posted Apr 4, 2011, 1:43 AM
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And I wouldn't think the city council would make such a deal about it if it wasn't actually going to be used.
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  #218  
Old Posted Apr 4, 2011, 2:50 AM
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This will make the Blade Runner image more realistic.

[IMG]blade-runner-billboard by koops65, on Flickr[/IMG]
credit: http://boxofjack.com/articles/2009/0...the-final-cut/
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  #219  
Old Posted Apr 4, 2011, 5:33 AM
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Originally Posted by Troubadour View Post
Now that's just plain disturbing. They'll display "artwork" just long enough to test the system, then turn the facades of these buildings into perpetual-commercial-looping Jumbotrons.
There is undoubtedly a conditional use permit that forbids this.
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  #220  
Old Posted Apr 4, 2011, 6:14 AM
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This will make the Blade Runner image more realistic.
Thanks for posting the pic. I don't normally comment on avatars but....MORN!
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