The Asa | 16 floors | Complete

MarkDaMan · #1 Posted **Dec 6, 2006, 8:16 PM**

next to the Pearl Safeway, the complex is apparently called The Lovejoy, not just this apartment building.

www.thelovejoy.net

pdxman · #2 Posted **Dec 6, 2006, 9:29 PM**

I'm confused--is this project taking up two blocks or just one? I've never seen the rendering above, just the safeway one.

MarkDaMan · #3 Posted **Dec 6, 2006, 9:51 PM**

two blocks, the office component with Safeway, and the apartment tower next door.

pdxtraveler · #4 Posted **Dec 6, 2006, 10:28 PM**

The reason you haven't heard more about the apartments is that they cleared the planning committee easily and the Safeway had to do major reworks.

MarkDaMan · #5 Posted **Dec 6, 2006, 11:08 PM**

from the rendering, the apartment building looks to have an incredible street connection for peds and retail. At least it appears the developer understands the importance of that connection, unlike 937 which looks to have a terrible street level appearance.

the safeway tower has been approved now in the 'green latern' style, hasn't it?

pdxtraveler · #6 Posted **Dec 7, 2006, 1:09 AM**

Last I heard, yes, the Safeway was a approved.

zilfondel · #7 Posted **Dec 7, 2006, 9:12 AM**

Is it just me, or is that pic just flat-out fugly?

Course, I happen not to trust renderings, so worry I will not!

pdxman · #8 Posted **Dec 7, 2006, 9:19 AM**

This going to be great for that part of the pearl...denser and more people.

Dougall5505 · #9 Posted **Dec 9, 2006, 3:48 AM**

the lobby=ugly

urbanlife · #10 Posted **Dec 10, 2006, 5:35 AM**

wow, crappy rendering, i could do better than that with just the one rendering class I have had.

brandonpdx · #11 Posted **Dec 10, 2006, 9:03 PM**

Quote:

Originally Posted by urbanlife

wow, crappy rendering, i could do better than that with just the one rendering class I have had.

let's see your rendering then

pdxstreetcar · #12 Posted **Dec 14, 2006, 6:29 PM**

I cant say I'm a fan of this building's exterior but I agree it appears it will have a great street connection with lots retail and activity and it will be great to see that parking lot developed.

roner · #13 Posted **Dec 15, 2006, 12:52 AM**

The design is so boring and typical for the area. It will add a lot of homes to an area of the Pearl that needs it, but the design should step it up.

edgepdx · #14 Posted **Dec 16, 2006, 1:04 AM**

Quote:

Originally Posted by MarkDaMan

^I'd like to see other renderings. It appeals to me in an odd way and I haven't yet figured out why. Everything I see tells me this is fugly, but than there is something I like...

It certainly isn't original or daring.

I think it's the lower street facing portion. It has that "urban village" look that connects to the street well. The tower however (or L shaped slab) is fugly in a major way and looks completely out of scale.

CouvScott · #15 Posted **Jan 25, 2007, 10:03 PM**

Looks like this project is underway now. Excavation equipment is on site.

MarkDaMan · #16 Posted **Jan 25, 2007, 10:48 PM**

^that good to hear. They had a sign up for awhile with a rendering, and it was taken down in late fall. I was afraid they were rethinking the project again!

PDX City-State · #17 Posted **Jan 28, 2007, 12:46 AM**

And just like that, another huge chunk of Portland rises. I know a lot of cities are growing, but it's amazing to see one built.

bvpcvm · #18 Posted **Jan 28, 2007, 2:18 AM**

yay! interesting that it appears they're starting with the non-safeway portion of the project - the east block. i had assumed that was the second phase.

sirsimon · #19 Posted **Jan 28, 2007, 5:48 PM**

Quote:

Originally Posted by PDX City-State

And just like that, another huge chunk of Portland rises. I know a lot of cities are growing, but it's amazing to see one built.

It is truly exciting to watch. Before I moved to PDX (2002), I probably didn't care too much about what was being built and where. After moving here I got hooked on watching areas get transformed and grow.

pdxman · #20 Posted **Feb 11, 2007, 7:02 AM**

It looks like they are starting the excavation work on the lovejoy apartment building site...another crane soon