I think this is going to be a pretty snazzy hotel. If memory serves me correctly, the investors of this hotel own Hotel Ella near campus. However, I am not sure if it will be run under the
Small Luxury Hotels of the World brand or another. Grupo Habita/Design Hotels have been working on an "Austin project..." At one point, I thought I read that this "project" may be located on South Congress. If this is their project, it will be a great addition to the Austin hospitality scene.
Grupo Habita &
Design Hotels run some of the coolest small boutique hotels on the planet. I have been lucky enough to stay in a few in Europe, Africa, South America and Mexico.
Don't misunderstand me...Small Luxury Hotels have some really cool properties as well. I simply prefer Grupo Habita & Design Hotels over them.