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Originally Posted by pseudolus
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Herb Caen was a transplant (surprise) from Sacramento who later admitted that he was wrong to claim that people shouldn't call it Frisco, because people (specifically, working class people) had been calling it Frisco forever, and it wasn't his place to tell them what they could call their city.
Of course SF's upper class loves to perpetuate the "no Frisco" thing, though, and they control the messaging, because rich people control everything, as always...you know, the media, tourism industry , etc. So then you have tourists and transplants who get told not say Frisco, and they just go along with it, which is further reinforced by the fact that they're surrounded by fellow clueless newbies, in a city where only 20% of the residents are natives (let alone natives of the demographics who regularly say "Frisco"...a significant minority to be fair, but still a minority).