I often think that the south facing(?) side of the grey Holiday Inn downtown provides an excellent opportunity to do some "projection type art/graphics" on the side of the building. Could probably put something on roof of YMCA to project on to that side of Holiday Inn.
It could be seasonal in nature or maybe something crazy unique like playing old black and white movies or something! It reminds me of a drive-in movie screen when i go by....haha.
Here is an example of what I mean:
https://www.youtube.com/watch?v=hcCf3TIOtng