CFL is building its fanbase
Re. “CFL needs to do much better job of marketing itself,” Sept. 21
In his Sept. 21st column, Jason Gregor gets several facts wrong and comes to a faulty conclusion.
The truth is the CFL is in its strongest position in years. And we are working hard to get even stronger by doing more to serve the fans we have and to attract the next generation of fans.
An aggressive marketing push has led to TV ratings this year that are up eight per cent overall, and up 15 per cent among viewers aged 18-49. New websites, a new app and exciting new digital content have led to a 102 per cent increase in web traffic and an 86 per cent increase in page views. We recently welcomed our one millionth fan this season through the turnstiles. We are on track, yet again, to have more than two million fans attend a CFL game this year.
We have work to do. Every league does. But this is a league of great players, new stadiums and a ton of positive momentum.
Christina Litz, senior VP, Content and Marketing, CFL