Race Week Edmonton hopes to rev up public interest
BY MANISHA KRISHNAN, EDMONTONJOURNAL.COM MAY 24, 2012
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Dean Heuman, vice-president of Race Week Edmonton, shares some of the events the group is planning to build up excitement around the Edmonton Indy.
Photograph by: Manisha Krishnan , edmontonjournal.com
EDMONTON - Celebrations are planned around the Edmonton Indy with the hope the city will rally behind the sporting event.
At a press conference Thursday morning, Race Week Edmonton announced its intentions to build excitement “outside the race track fence,” starting on June 14 right through the Indy weekend, ending July 22.
The volunteer group, which has been working to build up the profile of the Edmonton Indy the past three years, is partnering with Taste of Edmonton to offer live musical entertainment as well as family friendly activities, car shows and plenty of wining and dining during the month-long festivities.
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