Posted Jul 16, 2007, 4:45 AM
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Join Date: Jan 2007
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Mr Bean's merchandise to hit Indian markets
Toonz Licensing, Mr Bean's licensing agent for India, Pakistan, Bangladesh and Nepal has inked an agreement with Tiger Aspect Productions to bring the globally popular character portrayed by Rowan Atkinson to the South Asia market.
This deal comes close on the heels of the huge success of the movie 'Mr Bean's Holiday', which has grossed almost $2 million in just 4 weeks.
Toonz Licensing, is the licensing and merchandising arm of multimedia entertainment company Toonz Animation, which is based in the Technopark campus.
Announcing the deal, Toonz CEO Jayakumar said, Mr Bean already has
Toonz Animation is a major provider of animation to the US and European markets and has several global entertainment majors on its client list - including Marvel, BBC, Hallmark, Paramount and Cartoon Network.
http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=7d55b193-f108-42a8-b5d4-8eabd62e9060&&Headline=Mr+Bean's+merchandise+to+hit+Indian+markets
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