Quote:
Originally Posted by Sacdelicious
For the record, Phillip, Sacramento's hotel occupancy is WAY above the national average of 66.5%. In fact, we are on par with occupancy of Hawaii at our 'only' 75%, and we have consistently been above SF in rates. Most cities would do anything to have our near consistent rate of 75%. It is rather our room rates that are lagging behind Hawaii and SF. Expect that to change when the IC hotel is built.
Next time, please do some research. It just gets annoying after a while.
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I agree with you, Sacdelicious, 75% is a stong hotel occupancy rate. I also agree that Sacramento enjoys one of the highest hotel occupancy rates among major markets in California.
It's possible for a hotel to run profitably with occupancy less than 50%, especially budget or midrange hotels with low fixed costs. When business is slow you just send the maids home early. Luxury hotels need higher occupancy to make money as they have to maintain concierge, 24 hour bellboys, valet parkers, and room service waiters, even if there's just one guest in the hotel.
I don't object to the Intercontinental because it's part of SacaTowers. I don't even object to it because it's getting a subsidy. So far the other subsidized hotels have worked out well for Downtown and probably their subsidies were a wise investment of city funds.
I'm balking over the Intercontinental because there are already 400 new rooms set to open Downtown next year. That's more than a 25% increase in rooms, based on the Sac Convention and Visitor's Bureau estimate of 1,500 hotel rooms Downtown.
And all 400 new rooms will be $175 and up, while the average room rate in Sacramento is only around $95. The Intercontinental will be $200+. That's too much of the same thing in a short time.
Sacramento's downtown hotel market isn't growing 25% per year. Short to medium run the Hyatt and Sheraton are going to take occupancy hits when Res Inn and Joie de Vivre open and it will probably be several years before overall downtown occupancy returns to 75% again.
If Downtown suddenly booms and the two new hotels suceed beyond all expectations then yes, Sacramento might need a third new expensive hotel too. It's too early to know if we need more. Build too many luxury hotels at once and they all end up on Priceline for $65.
What Downtown Sacramento really needs, hotelwise, is a new MIDRANGE hotel near the Convention Center. Something in the $90-$125 range, like a Fairfield Inn, Springhill Suites, Hampton Inn. The low end has Motel 6, the Vagabond Inns, Travleodge and Econolodge. The high end is also well served.
But midrange Downtown is weakest. Out of town convention goers who can't afford a Hyatt or Sheraton are more and more staying at practically new hotels in Elk Grove, Folsom, Natomas (Holiday Inn Express, Springhill Suites, etc) with free breakfast and indoor pools, driving back and forth to the suburbs, rather than spend the same money for a faded Clarion or 50 year old Best Western downtown.
I could even support the city providing a subsidy for a midrange hotel downtown, as that would attract NEW visitors to downtown, people who presently stay in the suburbs because their favored hotel brands are there.