Well, another vision for K Street has been dimmed. I think about a 1 1/2 ago
Lucky Strike Lanes was planning on opening up an ally on 10th & K... not now
off to
the Arden area like Urban Outfitters.
A makeover to bowl you over
By Bob Shallit - Bee Columnist
Published 12:00 am PDT Saturday, September 8, 2007
Lucky Strike Lanes runs retro chic bowling alleys in 16 cities. Jeffrey Berger is building one as part of his $55 million remodel of the Red Lion Hotel on Arden Way.
Lucky Strike Lanes
Let's get the puns out of the way. Jeffrey Berger is bringing Sacramento into the fast lanes. He's "sparing" no expense. He's pulling an old game out of the gutter.
What he's doing, in fact, is bringing in one of the nation's hottest new entertainment companies -- the Southern California-based Lucky Strike Lanes -- as a central element of his $55 million remodel of the Red Lion Hotel on Arden Way.
Lucky Strike, now in 16 cities, operates upscale entertainment centers that are more hipster hangout than bowling alley. They feature modern art, designer lighting, plush sofas, DJs, movie memorabilia, gourmet food and a swanky bar. And bowling lanes with giant plasma TVs.
There's even a dress code, for gosh sakes. And no one under 21 is allowed in after 7 p.m.
"This is the Hard Rock Cafe of bowling," says Berger, president of University Capital Management Inc.
Bowling rates? They vary depending on the time of day. But generally bowlers pay about $6 per person per game, more if they're in the curtained-off VIP lanes. Rates there go much, much higher.
The super-chic, 25-lane bowling center will be in one of two buildings Burger is putting up near the Red Lion, which sits between Arden Fair Mall and the Capital City Freeway. Also included in the 376-room hotel's renovation: new restaurants, a health club, spa and salon.
The entire Arden Village project is due for completion in the first quarter of 2009.
Berger says he heard about Lucky Strike from his real estate broker, Stan T. Wong, who is related to Lucky Strike CFO Cheryl Oto Inouye (daughter of the founders of Sacramento's new Oto's Marketplace).
Before signing on, Berger checked out the three Lucky Strike centers in Southern California.
"I was sold," he says. "They had a very cool, hip, and at the same time, retro feel."
You might say it was right up his alley.