Quote:
Originally Posted by Acajack
Not to diss you at all, as this would be my hunch too, but I am not sure how we can even make that statement, beyond the generalized perception that "Montreal = French = fashion capital"...
I did some searches for fun and it appears Montreal still has the most jobs in the fashion industry - a lot of which tend to be manufacturing clothing.
I was actually a bit surprised by this as on most metrics the sheer size of Toronto these days often allows it to outgun Montreal in terms of straight numbers and output.
Does anyone have anything else to contribute beyond "Montreal is the biggest French (sic) city in the country, so it follows that it's the fashion capital"?
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"What's the fashion capital of Canada?" seems like a three way race to cross a finish line that, in the global sense, is one where the victors (e.g. Paris, Milan, New York, etc.) have already ascended the podium, gone to the afterparty and are presently in bed nursing a hangover...
The "big" Canadian brands all come from various places: Lululemon (Vancouver), Canada Goose (Toronto), Naked & Famous (Montreal), etc.
Interestingly, to bring this post full circle with a theme of this thread, one Canadian fashion brand that has some international presence is headquartered in a place I never expected. I could have sworn that Sorel, makers of the fashionable snowboots, was based out of Sorel. Or maybe it had been founded there and long since moved to Montreal. After all, I associate Quebec with snow and reveling in snowy winters a little more than other parts of the country. But nope; it was founded in Quebec but its headquarters are in London, Ontario!