Santikos installs high-tech concession system at Rialto Cinema
Tricia Lynn Silva
Texas Digital Systems Inc. has given a local movie house some added entertainment.
The College Station-based communications technology firm installed its VitalCAST system at Santikos Theatres' Rialto Cinema Bistro.
Located at 2938 NE Loop 410 in Northeast San Antonio, the Rialto started life as the Galaxy Theater. San Antonio-based Santikos invested more than $2 million to revamp the Galaxy and Galaxy Annex and convert them into the Rialto Cinema Bistro and Rialto Piccolo, respectively. The Rialto provides patrons with the ability to take in a dinner and a movie, within the redesigned theater auditoriums.
Meanwhile, Texas Digital's VitalCAST system delivers pricing and messaging content to wide-screen LCD and plasma screens located in the Rialto's concession area. Theater personnel will use the screens to display menu prices, advertisements and even movie trailers.
So far, the Rialto has received positive feedback on the system, according to Tony Overpeck, director of business development for Santikos.
"Our customers don't mind standing in line anymore because there's something for them to watch and absorb," he adds.
Established in 1972, Texas Digital is a privately held technology company and leading provider of integrated electronic display solutions for various businesses, including quick-serve restaurants, cinemas, distribution centers and banking institutions.
Santikos Theatres was founded more than 80 years ago by Greek entrepreneur Louis Santikos, who opened the first movie theater in San Antonio in 1924. His son, John Santikos, currently heads up the company, which has eight theaters in the Alamo City.
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