The Lofts @ Hollywood and Vine: Hollywood's First Adaptive Reuse Project Makes History by Welcoming Inaugural Residents to the Iconic Intersection
Urban Loft Living Debuts in Hollywood
HOLLYWOOD, Calif., July 17 /PRNewswire/ -- For the first time,
residents are moving to the intersection of Hollywood Boulevard and Vine
Street as Hollywood's first adaptive re-use project
is now complete. Developed as residential urban living by Palisades Development Group, the building was constructed in 1929 at the northeast corner of the historic intersection. The former Equitable Building is one of Los Angeles'
authentic architectural treasures and is now an elegant, distinctive
residential landmark: The Lofts @ Hollywood and Vine.
Created by Palisades Development Group, a company highly regarded for
its innovations in contemporary urban place-making, The Lofts @ Hollywood
and Vine embody a vision for a new L.A. lifestyle that thrives on the
energy of a burgeoning street culture. Utilizing the innate style and
elegance of a landmark building and an exceptional location in the heart of
resurgent Hollywood, Palisades has created a collection of singular urban
residences for people to whom personal style, sense of design and a lust
for life are essential. The Lofts @ Hollywood and Vine consists of 60
luxury residential loft condominiums and 5 commercial spaces totaling more
than 100,000 square feet.
"There's something inspiring about being in an iconic building -- you
feel a connection to the past, like you're a part of history," observes Avi
Brosh, founder and president of Palisades Development Group and an emerging
arbiter of style in Los Angeles. "Hollywood is the emerging epicenter of
nightlife and culture. What you are going to see is the emergence of the
most dynamic corner in the city. If you're an urban person, this will be as
good as it gets."
Sleek and minimal, each residence at The Lofts @ Hollywood and Vine is
a study in contemporary urban elegance. From epoxy floors to unadorned
columns and exposed beams, the lofts have a clean, gallery-inspired
aesthetic. Residences are highlighted by lofty ceilings; unimpeded city and
mountain views; original window fixtures; linear, one-wall kitchens
featuring a suite of Viking appliances; and luxurious bathrooms accented
with Ann Sacks tiles. Other building amenities include 24-hour valet
parking and a private landscaped roof garden, the highest vantage point on
the intersection for a new view of L.A.
Two well-known Los Angeles designers, Kenneth Brown of HGTV fame
(
http://www.kennethbrowndesign.com), and Pamela Shamshiri of Commune design firm (
http://www.communesite.com), were enlisted to decorate four
individual lofts (two each). Each is designed with a specific contemporary
urbanite in mind: an environmentally conscious female fashion designer and
a European ex- patriot art collector (Shamshiri); a single web designer
from New York and a hip, young, mixed-race family (Brown). These lofts are
singular statements about the creative individuals and families that will
make this building their home.
When the original building was completed at the end of 1930, it was
occupied by a bank on the ground floor with various tenants, including
Hollywood agent Myron Selznick, in the upper floors. Selznick's agency
represented a "who's who" of Hollywood stars including Vivien Leigh, Gary
Cooper, Laurence Olivier, Boris Karloff and Henry Fonda. Hollywood trade
publication Daily Variety occupied offices on the ground floor from 1934 to
1947, marking the intersection of Hollywood and Vine the true hub of
Hollywood life. The building's gothic-deco design includes exterior
artwork, hand carved gargoyles, floral designs and twisting rope trim, some
of which had been covered over and is now revealed maintaining the
architectural integrity of the building's original design. The building has
also been listed on the National Register of Historic Places for its
contribution to the Hollywood Boulevard Commercial and Entertainment
District.
A leader in the design, development and management of exceptional
residential, mixed-use and hospitality properties, Palisades Development
Group employs new construction and adaptive reuse to create spaces for
people to whom personal style and sense of design are essential to the way
they define themselves.
For more information, please visit
http://www.palisadesdevgroup.com or
http://www.theloftsathollywoodandvine.com
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Beautiful!