Who knows, perhaps there's room for both a chain, the existing shops, and some new independents eventually - different levels of engagement for those with different levels of familiarity and comfort.
That Coffee Culture chain makes me laugh. The one in St. Thomas is across from my mother-in-law's work, so we've met her there before... and it's great, because for a city like St. Thomas filled with Tim's-drinking-retirees, it's so easily accessible and comfortable for those who have never been in anything besides a Tim Hortons.
It's almost like they take all the most anonymous, forgettable things about most coffee shops, with nothing to define what their niche market is at all. Sure, you can get your coffee or tea or sandwich or cappucino or whatever else, but there's really no unique draw, terms or beverages --- anything that makes one learn that shop's culture or terminology or remember anything definite, at least in that one I've been in.
Maybe it would be perfect for Hamilton after all...