Posted Jun 27, 2010, 9:59 PM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
Posts: 51,900
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Quote:
Originally Posted by Busy Bee
That funky part looks to be the Yotel.
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That, it is...
Quote:
Originally Posted by NYguy
http://www.hotelchatter.com/story/20...quare_in_2011_
Yotel To Open Legit, Full-Service Hotel in Times Square in 2011
March 1, 2010
by juliana
Finally! We've been wondering when Yotel--the airport capsule hotel chain at Gatwick, Heathrow and Schiphol that boasts purple mood lighting and retractable beds--would be expanding and we've just got word that Yotel will hit New York City in 2011.
The first Yotel out of Europe will open at 42nd Street and 10th Avenue and will have a nearly 700 hotel rooms (669 to be exact.) It will be part of a larger mixed-used building owned by Related Properties with design by the Rockwell group in collaboration with Softroom, a Frank Gehry-designed theater adjacent and even residential units as well.
Yotel Gatwick Airport
http://ny.curbed.com/archives/2010/0...hbors.php#more
Hell's Kitchen Yotel Annoys the Hex Out of Neighbors
Friday, March 5, 2010, by Sara
We got a hint earlier this week that the hotel portion of the Related Companies' mixed-use hotel/rental tower at 440 West 42nd Street would be a Yotel, the first U.S. installment of the European pod hotel chain. The 669-room hotel does, indeed, appear to be happening as rumored.
A tipster sends in the above shot with a note: "Looks like the Yotel design you posted for 440 W 42nd is accurate—the nauseating, foamy-looking hexagons have started going up. I can already envision that Yotel neon sign blaring 24 hours and doing to me what Kenny Roger's Roasters did to Kramer." The 170-square-foot rooms behind the foamy hexagons are supposed to be $200-$250 per night. And may be some of the few places in the neighborhood where those hexagons aren't visible, in which case, interesting marketing strategy!
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This is another tower that looks like a huge office development rather than a residential tower.
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