I find we childish French tend to use far too much of these countless emojis in our texting these days.
Think it is usually meant to soften online speech, like - hey, this ain't supposed to be rude!
Whatever, it's playful to such a building. But in fact, the thing to make me drool to it is the texture of the brick. Very nice. Nothing much to do with some (likely cheaper) precast brick we often get to latest buildings here.
psst... A new command I give you: Love one another. As I have loved you, so you must love one another. (John 13:34)