Quote:
Originally Posted by elly63
A large part depends on sponsorships, for one. I believe the Alouettes were leading the league at one time with very lucrative sponsorships. Rumour has it, they had an executive that went a little rogue and damaged that relationship. He's been gone for the last few years and I understand most of the relationships were restored.
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Quoted relevant sections:
Interview: There was never going to be a quick fix, Alouettes president says
"We're in a tough spot. We have been for some time now," Montreal Alouettes president Patrick Boivin says
HERB ZURKOWSKY, MONTREAL GAZETTE
More from Herb Zurkowsky, Montreal Gazette
Published on: October 17, 2017 | Last Updated: October 17, 2017 2:07 PM EDT
“We’re in a tough spot. We have been for some time now. Our metrics are not increasing. A lot of that is in direct relationship to the team’s performance,” Boivin said. “They want to see this team come back. They’re willing to be as patient as needed — not overly patient, but certainly more than a year.
“They understand this business isn’t going to be turned around in a year, especially when it’s correlated to the football performance. The business has not been tracking forward. It’s been regressing slowly, year after year. Tickets and sponsorship have been tracking similarly.”
While there will constantly be speculation about potential new ownership or the need to get local interested parties involved, the Wetenhall family never has expressed a desire to sell. And realistically, it wouldn’t make economic sense to unload the franchise at this juncture, when the return would be minimal.
“My belief is they’ll fight to keep the franchise, but there needs to be signs,” Boivin said. “Part of that — a big part — is on me … on righting the ship. I don’t know that we necessarily get four years to do this without seeing some real progression.”
The price of season tickets will remain frozen. Indeed, those deciding to renew their subscriptions will take advantage of rebates between 45 and 25 per cent, depending on how early they commit. The price of almost 1,000 seats in Molson Stadium will be reduced, and a $20 ticket for students will now be offered.
Rather than concentrating on the approximately 10,000 who have full season-ticket packages, Boivin said equal emphasis must be placed on those who have more specific interests and want to see a more limited number of games. Boivin said the organization must continue to sell the overall experience as opposed to the actual three-hour game.
“It’s less about selling a ticket. It’s more about selling an overall experience,” he said. “We’re trying to get them in, not (exclusively) for the football but to live a social experience with their friends.
“We’re going to be redefining this team’s identity so it can progress and develop properly.”
http://montrealgazette.com/sports/fo...president-says