Quote:
Originally Posted by geotag277
This is an absurd historical revisionist account of how Amazon was built. Really what I would expect from someone outside of technology to pull out of their behind regarding a fake history of one of the largest most successful technology companies this world has ever seen.
Amazon wasn't built analogous to Chapters, they were built from the ground up as a technology platform for online sales. There is a reason Amazon is called Amazon - the longest largest river in the world - it was never about books. Books were the incidental high margin business ripe for competition that Amazon used to leverage their technology business. Amazon pioneered software as a service decades before that was a buzzword. Perhaps you don't know, but Target (the Walmart competitor) was using Amazon as a web service platform for their online business as far back as 2001, for ten years. While building their pioneering software as a service model, they were able to expand their reach and compete and eat ebay's lunch along the way.
Things like AWS and Amazon's infrastructure as a service are simply organic developments of Amazon's philosophy of building technology platforms. Here is an enlightening exposé from a former Amazon engineer who went to Google who describes in intimate detail the ways in which Amazon absolutely slaughters Google when it comes to building technology platforms. If you want to begin to understand Amazon as a company, I would start there.
You simply and frankly don't understand technology companies. You don't understand how to read a company's DNA. To equate a dinosaur like Chapters selling books in brick and mortar locations (who, by the way, continually negotiated a protectionist monopoly to fuel their business along the way) with a company like Amazon who was built from the ground up on technology platforms, is absurd. Even Microsoft is a dinosaur compared to Amazon - which in no small part is evident in the fact Microsoft has to inorganically invest billions of dollars in things like search engines and infrastructure as a service platforms while by contrast these initiatives arise naturally from Amazon's technology culture.
|
First off you have no idea what industry I work in. Your making an interesting assumption.
Indigo (the parent company of Chapters and Coles) has what $1 Billion in sales. With 6,500 employees. They have been selling booking online in Canada as long if not longer than Amazon. Amazon has not made them extinct. Maybe they know something about selling books.
If you need quotes for where the term Amazon comes from, here is one from another book:
https://books.google.ca/books?id=Nz4...page&q&f=false
The story I have heard from multiple sources it was originally called "Amazon" because it started with the letter A so it would appear at the top of the list of online listing for book sellers and that because Amazon was the biggest river the founder wanted to have the biggest book store.
He had the biggest online book store by doing what many retails are now calling infinite shelf, where you list product that is stocked by the wholesale and when you do a sale you send a little EDI message over to the wholesaler to drop shit them thing or send it your warehouse. Again not something particularly unique to Amazon these days.
Yes Indigo/Chapters and Amazon had different starts. One was an traditional retailer that went online and the other was an online retailer that is now adding physical stores.
As far as Infrastructure as a Service goes what is so spectacular about AWS? Anyone with money can go buy a data centre full of servers. Go down load OpenStack, deploy it on the cluster. Add some billing/accounting software around it and they have the equivalent solution to Amazon AWS.
As far as search engines go, the large retailers I know all run Elastic search. Again an open source search engine.
Even the hardware specs for building out these data centre is publically available:
http://opencompute.org/
Rackspace was founded in 1998. So they have been doing this for 20 years. They generate $1,7 B US in sales per year.
What Amazon has going for it is being nimble, trying to make this work on a small scale, get customers and then building from their. Business have been doing that for decades. They have been very good and taking something they do and leverage it into other areas. They are all over the place, something investors normally hate.
As for the Software as a Service business model. It existed as a business model for decades in certain industries. The airline industry is a good example. Companies like Sabre have offered airlines cloud based airline reservation systems going back to the 60s. What has been new is extending it to make it as wide spread as it is now.
Do not get me wrong, Amazon has managed to be very successful and they will like put some of these Dinosaurs out of business (like Sears). However many but not all of these Dinosaurs are going to evolve and be successful.
My point is it is silly to focus on trying to attract Amazon to Canadian cities at the expense of all the competitors.