The V-shaped supporting towers of this design...
http://www.flickr.com/photos/portlan...7618556993967/
...combined with its use of less cabling, compared to the Rosales design, would seem to offer users of the bridge a more open feeling, both looking up and to the sides. The apex/middle of the bridge with the V-shape also offers a totally cable free view- great for benches, street musicians, popsicle stands, etc. More sky, less "cage".
It also reminds me a bit of the peace sign we can make with our index and middle fingers.
Here's Rosales' design...
http://www.flickr.com/photos/portlan...7618556993967/
I like the clean elegance of Rosales' design, as well as its homage to previous bridge types (e.g., St. Johns), but I like the more "futuristic" aspect of the V-shape, and its complete departure from all other bridges along the Willamette- like we're turning a new leaf.