Postal code demographics

Jaws · #1 Posted **Mar 31, 2015, 12:46 AM**

Environics has categorized all postal codes into 68 demographics:

https://en.environicsanalytics.ca/prizm5_lookup.aspx

Their overview of my postal code was deadly accurate.

kwoldtimer · #2 Posted **Mar 31, 2015, 1:30 AM**

"New World Symphony" here.

manny_santos · #3 Posted **Mar 31, 2015, 2:01 AM**

I checked my postal code and it is dead opposite to who I am. Based on where i live, someone using this tool would assume I'm uneducated, like to skateboard, enjoy gambling, and can't afford to eat anywhere nice - all wrong.

My postal code includes a 4-storey apartment building with a reputation for problems, and a couple houses; I live in one of the houses, but obviously most of the people in this postal code are in the apartment building, so that building likely skews the demographics.

MonctonRad · #4 Posted **Mar 31, 2015, 2:22 AM**

06 - Kids and Careers for me.

The summary regarding the demographic for my area code is frighteningly accurate.

whatnext · #5 Posted **Mar 31, 2015, 2:25 AM**

Sorta covered in this thread:
http://forum.skyscraperpage.com/showthread.php?t=215634

Jaws · #6 Posted **Mar 31, 2015, 2:26 AM**

Quote:

Originally Posted by MonctonRad

06 - Kids and Careers for me.

The summary regarding the demographic for my area code is frighteningly accurate.

16 - Pets and PCs for us.

Pinion · #7 Posted **Mar 31, 2015, 2:32 AM**

$80,000k+ makes us low income in Vancouver, sounds right

But actually it's mostly wrong. It's very white for Vancouver, my building is 99% white. Some two bedroom condo units go for upwards of $900,000 so there's a huge range of wealth, and most of the hobbies sound way off. Everyone is either young or old though, not many middle-agers - they got that right.

Just for fun I put in my parents' old postal code, just a few km up the hill. Bang-on, except for large families.

csbvan · #8 Posted **Mar 31, 2015, 4:23 AM**

11- Urban Digerati here in Olympic Village in Vancouver.

whatnext · #9 Posted **Mar 31, 2015, 6:21 AM**

12 - Street Scenes-Young Upper-Middle Income Singles & Families owning their own homes on well kept streets just outside of the downtown core. Me in a nutshell.

J_Murphy · #10 Posted **Mar 31, 2015, 10:58 AM**

39 - Our Time

This is way off for me. My neighbourhood has a high ethnic and student population, which contradicts what this says. Lower-Middle income seems right, but definitely not dominated by over-60 singles.

SignalHillHiker · #11 Posted **Mar 31, 2015, 11:30 AM**

It's not inaccurate, but it isn't the whole picture and it's not as well-rounded as the last organization that provided these summaries.

Most people here seem to own. The maintainers are very old. It has to be one of the only visibly diverse neighbourhoods in the city. There's lots of commercial. And it has gentrified enough that the description below feels just a little out of date.

We don't have any parks in this neighbourhood. Sample social value is dead on, though. That's part of the draw for me.

SignalHillHiker · #12 Posted **Mar 31, 2015, 12:12 PM**

I checked the next neighbourhood over, Georgestown, and the description is more accurate for them (except it's a rowhouse district, and not in the downtown):

Rabbittown (my neighbourhood) is no Georgestown. It's definitely strikingly more lower class, but it's still a little closer to Georgestown than as described.

Tony · #13 Posted **Mar 31, 2015, 12:32 PM**

The cutesy titles are stupid and for the most part completely irrelevant.

north 42 · #14 Posted **Mar 31, 2015, 12:49 PM**

"Silver Linings" here, lol.

niwell · #15 Posted **Mar 31, 2015, 12:54 PM**

The whole point of these is for targeted marketing and for analytics companies to impress agencies. They don't have any real bearing on the makeup of a neighbourhood, particularly in the inner city (mine is wayyyy off). I may be a touch biased against them however.

esquire · #16 Posted **Mar 31, 2015, 1:41 PM**

Boomerang city here, what what

SHOFEAR · #17 Posted **Mar 31, 2015, 2:08 PM**

Fairly accurate. Downtown E Town.

1overcosc · #18 Posted **Mar 31, 2015, 2:33 PM**

Quote:

Originally Posted by SignalHillHiker

I checked the next neighbourhood over, Georgestown, and the description is more accurate for them (except it's a rowhouse district, and not in the downtown):

Rabbittown (my neighbourhood) is no Georgestown. It's definitely strikingly more lower class, but it's still a little closer to Georgestown than as described.

That's what I got for my Kingston neighbourhood. I'd say it's fairly accurate.

Now, the one for my Ottawa neighbourhood is 100% bang on.

WhipperSnapper · #19 Posted **Mar 31, 2015, 2:48 PM**

Quote:

Originally Posted by niwell

The whole point of these is for targeted marketing and for analytics companies to impress agencies. They don't have any real bearing on the makeup of a neighbourhood, particularly in the inner city (mine is wayyyy off). I may be a touch biased against them however.

It's dead accurate in superficialities however, my neighbourhoods are socially and economically more complex as expected in inner city Toronto. Still fun though.

flipv · #20 Posted **Mar 31, 2015, 3:25 PM**

Street Scenes for my postal code in Humber Bay Shores

New World Symphony for a postal code just down the street in Mimico proper.

Both very accurate.