Quote:
Originally Posted by jasonpark
I did some digging. It looks like they're going Azure, Sapphire, Icon, Jade, Ovation first. But not sure which order it will be. They probably changed Cielo to Sapphire because Cielo sounds whack.
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...or because it similar to Cello?
More likely its because precious metals and precious stones (Sapphire, Jade, Emerald,...etc) are an easier tag for the marketing folks to use to sell the building with than some fancy European word or name.
Particularly with the demographic they're hoping to sell them most to.
(also possible likely reason :-
A quick Google search right now throws up 'Cielo Waste Solutions Corp.' (located in downtown Vancouver) as 5 of the top 9 results in the first page, and the last thing you want to be associating your building with is a Waste management and garbage company.
Also doesn't help that two of the other 4 results are for another residential building called "Cielo' in Coal Harbor)