A miniature Target is now open in Rosslyn, occupying the ground floor of an office tower. At less than a sixth the size of a typical suburban Target, it shows how retailers are adapting to America's increasing urbanism.
This is, by my count, the Washington region's fourth urban-format Target. The first opened in the 1990s in a suburban town center, and was the testbed for now-familiar urban Target features, like the cart escalator. Then came the big Columbia Heights store in 2008, then our first mini Target earlier this year in College Park MD. Walmart joined the game beginning in late 2013, with urban stores downtown DC and on Georgia Avenue, and a third at Fort Totten Metro set to open this fall.
Meanwhile, Walgreens is expanding its store concept, with bigger "flagship" stores that fill a similar niche to the mini Targets. Walgreens' Chinatown store is almost exactly the same square footage as a mini Target, about 1/6 the sf of a typical full-size Target.
It's an interesting rush to fill the urban discount department store niche, with a lot of experimentation.
Pics:
Rosslyn mini Target:
This is the main entrance. That's it. No giant 50-foot door.
Inside:
Other Targets, Walmarts, and the flagship Walgreens I mentioned above:
Photo from University of Maryland
Photo from Walmart