As long as there's only one seat occupied (as is the case with the
existing child policy, not Clr Merulla's 12-and-under-ride-free
proposal) and people treat their animals and fellow riders (and their animals) with respect and care, it makes no difference to me. Fares will be going up annually henceforth and will catch up to peer networks in short order so there may as well be some PR-friendly perks along the way.
No free rides on the gondola, though. They don't grow on trees.