Canada's second Virgin Radio station set to launch in Vancouver today
Friday, 09 January 2009
The short-lived 95 Crave, which replaced Z95.3FM in mid-2007, is being replaced by Canada's second Virgin Radio station January 8.
Virgin Radio 953 will feature some 95 Crave radio shows and introduce new weekend shows, including a Saturday night dance segment and American Top 40 and U.K. Hit 40 shows on Sunday.
The new format, launched in Toronto in August, will also introduce Ryan Seacrest into the Vancouver market with shows on weekday evenings and on Sunday afternoons.
The move is part of a new partnership between Astral Media and Virgin Radio International. It's one of a string of changes to hit the station in recent years.
Operating as Z95.3 since 1996, the station began as a contemporary hit radio station and was one of the most listened to stations for five years. In 2002, it focused on music from the '90s before switching formats in 2004 and 2005 to try to reverse its declining market share.
Following Astral Media's mid-2007 acquisition of Standard Radio, which owned Z95.3, the station switched to 95 Crave, which targeted 25- to 45-year-old women.
http://www.bivinteractive.com/index....1355&Itemid=32
Vancouver's Crave FM becomes Virgin Radio
Astral Media today announced the launch of its second commercial FM radio station under license with Sir Richard Branson's Virgin Radio International.
Virgin Radio Vancouver will begin broadcasting at 4:00 p.m. today at 95.3 FM replacing Crave FM. The station will focus on the Hot AC format with a target of 25-49 year-old adults.
The Virgin Vancouver line-up will consist of Nat and Drew weekday mornings, Sarah from 9 am till noon, Kiah from noon till 3 and The Rush with Buzz and KJ afternoons between 3 and 6 pm. From 6 p.m. to 9 p.m., Monday to Friday, it will be Ryan Seacrest's syndicated evening radio program which delivers the latest entertainment news, celebrity gossip, hit music and light-hearted commentary.
Weekend features include Saturday Night Fever, American Top 40 Countdown and the
UK Hit 40 Sunday nights at 8 pm.
"We're thrilled to have Virgin Radio 953 in Vancouver. It guarantees frequent loud parties, excessive long distance calling from our phones and hit music playing day and night. In other situations, this could be seen as a negative, but to be honest this city needed shaking up!" said Program Director Ronnie Stanton.
http://www.digitalhome.ca/content/view/3290/281/
All new Virgin Radio Vancouver moves into swingin' pad at 953
Astral Media launches Canada's second Virgin Radio station
VANCOUVER, Jan. 8 /CNW/ - It's a tight market for vacancies, but the all
new Virgin Radio Vancouver is pleased to announce it has found a swingin' pad
at 95.3 on the FM dial. This is Canada's second Virgin Radio station to launch
after Virgin Radio 999 Toronto, all part of a commercial association to
develop Virgin Radio in Canada entered into by Astral Media and Richard
Branson's Virgin Radio International. The station will flip from its current
occupant 95 Crave to Virgin Radio 953 at 4 pm today.
All future correspondence can now be addressed to Virgin Radio 953
including stuff for Breakfast with Nat and Drew weekday mornings, Sarah from 9
am till noon, Kiah from noon till 3 and The Rush with Buzz and KJ afternoons
between 3 and 6 pm.
In addition, anything for the world's most ubiquitous personality Ryan
Seacrest can be forwarded to his new show on Virgin Radio 953, weekday
evenings between 6 and 9 pm.
Virgin Radio 953 plans to do some significant renovations, which include
adding a new weekend dance show, Saturday Night Fever, which fortunately will
run Saturday nights, American Top 40 - the Ryan Seacrest (there he is again)
countdown spectacular Sundays at 4 pm, and The UK Hit 40 Sunday nights at 8
pm.
Program Director Ronnie Stanton says, "We're thrilled to have Virgin
Radio 953 in Vancouver. It guarantees frequent loud parties, excessive long
distance calling from our phones and hit music playing day and night. In other
situations, this could be seen as a negative, but to be honest this city
needed shaking up!"
Virgin Radio 953 will bring with it an extensive hit music selection
which has been packed in milk crates for the move. Have a look at the new
place at
www.virginradio.ca.
http://www.cnw.ca/fr/releases/archiv.../08/c5819.html