Quote:
Originally Posted by stephan.richard
The key for success for this team will be to build a loyal maritime fanbase and not make it the "HALIFAX" team.
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We need only look as far away as a car drive south to see how to do this right. In 1971, when the Boston Patriots moved to Foxborough (a suburb of Boston), they were a new team struggling to find an identity and hadn’t really established themselves yet. The states in New England are not very large, just like the provinces in Atlantic Canada, so claiming the region made good business sense: the Pats staked a claim not just to Boston, but to other parts of Massachusetts, Rhode Island, Connecticut, Vermont, New Hampshire, and Maine. And in fact, once the team became regularly good in the 1990s, they became the most popular football team in every part of New England and even parts of upstate New York.
The new Atlantic CFL team can take this same approach. The Patriots identify and are supported by the entire region, and everyone understands that it makes perfect sense that they would play near the largest city in that region.