Quote:
Originally Posted by Independence
Renaming the SEARS TOWER is like renaming the Brooklyn Bridge into Willis Bridge.
It's just the most DISGUSTING thing that could have happened to this building. How could someone allow SEARS TOWER being ...you have to say... raped.
To me, it's still the Sears Tower and will always be.
Changing this, changing that.... what's next? Silver/Green recladding???
Oh man, I can't believe it!
Don't f* make significant changes to an icon!
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The problem I have with renaming has absolutely nothing to do with loyalty to the old Sears Roebuck and Company corporation as many have rightly pointed out they abandoned the city almost 20 years ago and one view is that the name change is justice for them abandoning the building, an argument that has some merit in my mind.
However I viewed the "Sears" name more like a surname of a person, sure the name may have a meaning clouded in history and it may be have nothing to do with how you live your life but its still your name. Just like someone named Smith isnt going to change their last name just because they are not blacksmiths anymore.
A name is about historical continuance, the idea that it had a certain name when I was born and you look forward to telling the next generation the same name. If a kid say under ten years old in a few years reads a brochure about the tower when visiting the Skydeck some of it almost reads like it was called "Willis Tower" from its conception. The same phenomenon happens when Macy's on State has a brochure where they talk about traditions like the Walnut Room being "Macy's" traditions as if people were calling it Macy's back in 1910. Its almost a form of subtle revisionist history. It is also difficult to live with qualifiers for the rest of your life "The Willis Tower that orignally was the Sears Tower", "Macy's that was orignally Marshall Fields".