Quote:
Originally Posted by Mikemak27
The floor plans are about as bad as I've ever seen. Not to mention they won't list the square footage with the unit. Then, the prices, lol. And no balconies! After living in a unit with no balcony for a year, I will never do it again. I felt like a caged animal. There are a number of new, luxury, apartment towers that have better, larger floor plans at a better rate. The location of this building is good, but not that good.
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I'm only able to see 3 or 4 of the floor plans on the website so far.....and agree - at least those are clearly nothing special.....but, there's bad floor plans, and then there's 1345 S Wabash bad.....here, it's just the former thus far, at worst.
I could not agree with you more regarding not listing the floor plan square footage....this will assuredly be a failed experiment, with my guess being such in fairly short order. This is a 'big' (read: dumb) idea that some developers/owners think they've stumbled onto: that millennial renters don't care so much how large a unit technically is - you know, on paper, with numbers and such. It is a real curiosity - and a somewhat amusing one at that - that a developer as large and prominent as Related would fall for this assessment, despite it's obvious surface-level (and just as obviously illusory) appeal in terms of margin padding. The market will not accept this - not in the least. This actually runs precisely counter to the order of the day - greater transparency, more, better, and more detailed information, all with increasing accessibility, etc. Despite this not being in the profit maximization interest of a developer/landlord such as Related, it certainly is the way of the future....
Related I think likely just took on some really bad advice, as far as marketing the launch of unit rentals here. "Studies show that millennials assign weight to x, y, and z, and less to a, b, c which gen x stresses, and the dollar signs probably filled the part of the execs' brains where critical thinking, analysis and logic presumably would typically reside, and thus really laughably bad conclusion(s) drawn.........millennial gen is different - yes, but not unsophisticated and any easier scam 'marks' than previous generations - and my guess is perhaps they even make it more difficult to get 'taken'....