Quote:
Originally Posted by wwmiv
No... In this case, the residences and the upscale hotel will require the entire design to be extravagant if it pans out. They will basically subsidize the outside "look" of the building for the more budget hotel. It just means smaller rooms and more bare bones furnishing.
Also, "budget" in the downtown sense is entirely different from a motel which the common folk consider "budget".
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I think they may be thinking of a combination of hotels similar to LA Live. As mentioned previously, the Marriott brand has a JW Marriott and a Ritz Carlton in the same complex. Even though the JW is high-end product, it is not as high-end as a Ritz.
Just for argument sake, it could be something like one of the following combinations (should it be a large hotel chain):
Marriott Brands:
-A signature hotel (i.e., mainline Marriott) + a lifestyle hotel (i.e., EDITION, Autograph Collection, etc.)
-A signature hotel (i.e., mainline Marriott) + a iconic luxury hotel (i.e., Ritz Carlton)
*I do not think Austin will be getting the first Bulgari Hotel in the America's.
Starwood Brands:
-A signature brand (like a Sheraton or aloft) + a luxury brand (like a Luxury Collection hotel, St. Regis, or Le Meridien)
Hyatt Brands:
-A signature brand (i.e., a mainline Hyatt or another Hyatt Regency) + a luxury brand (i.e., Park Hyatt, Andaz, Grand Hyatt, etc.)
Hilton Brands:
-A signature brand (i.e., another Hilton or Doubletree) + a luxury brand (i.e., Conrad or Waldorf Astoria)
Carlson Rezidor Brands:
-A signature brand (i.e., another Radisson or a Park Plaza or Park Inn) + a luxury brand (i.e., Radisson Blu)
Wyndham Brands:
-A signature brand (i.e., Wyndham) + a luxury brand (i.e., Wyndham Grand)
NOTE: Wyndham also has hip brands like TRYP, Night and DREAM which would be fits in the Austin market.
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