Friday, February 26, 2010
Price cuts up sales at John Ross
Discounts are deepest in Portland
Portland Business Journal - by Wendy Culverwell Business Journal staff writer
Deep price cuts have jump-started sales at one of Portland’s most troubled condo projects.
The John Ross condominiums are now 74 percent sold out after an uptick in sales in the second half of 2009. Seven units sold in both December and January.
The project has been closely watched since it opened more than three years ago. It was the residential backbone of the highly touted South Waterfront development, which has since ground to a halt. At one point, the city projected development in the area would create 10,000 jobs.
The $130 million, 303-unit project was co-developed by Gerding Edlen Development and Williams & Dame Development.
Prudential Real Estate, which issued the original construction loan, took control of John Ross in March 2009 after the highly touted South Waterfront development stalled. Prudential cut prices by approximately 33 percent in mid-2009. At the time, there were 110 unsold units.
According to Multnomah County property records, 84 units in the John Ross remained unsold earlier this week, with the highest concentration occupying the expensive upper floors.
Todd Prendergast, principal director for Realty Trust Group Inc., listing broker for the John Ross, said the actual number is 78, with pending sales accounting for the difference.
John Ross offered the deepest discounts of any project in Portland. In comparison, the 104-unit Westerly in the Uptown Shopping Center discounted prices by an average of about 24 percent and sold 30 units in 2009.
Like the John Ross, the Westerly is about 74 percent sold. Unlike the John Ross, it is one to three sales away from being able to partly repay its original investors.
It’s unclear if the current pace of sales is fast enough for Prudential, which holds a $32 million note on the John Ross.
Rumors are circulating that many unsold units will be auctioned off much the way units at its sister project, Atwater Place, were sold last September. Forty units sold during that auction. All were advertised at about half the initial list prices.
The company that conducted the Atwater auction declined to say if it has been booked to sell the John Ross. Prendergast has not been told about an auction and is operating as if sales will continue.
Examples of recent sales include a 12th-floor unit with 631 square feet and one bath that sold in November for $184,000, or about $291 per square foot. A third-floor unit with 1,970 square feet sold in November, for $450,000, or $228.42 per square foot.
The Regional Multiple Listing Service has John Ross units listed between $156,800 for the smallest floor plan and $2.49 million for a four-bedroom, four-plus bath penthouse with more than 5,000 square feet.
A spokesman for Parsippany, N.J.-based Prudential could not be reached for comment.
Ben Andrews, owner of Willamette Realty Group, has represented buyers in five recent sales at John Ross. He has heard rumors about an auction, but nothing substantial.
A John Ross investor who wrote off $10 million in bad debt on the project said an auction could make sense. Discounting prices by a third should have yielded more than 32 or so sales, said Bob Scanlan, chairman of Portland’s ScanlanKemperBard Cos.
“I wouldn’t expect to have 75 units left,” he said.
SKB provided more than half the equity for John Ross and wrote off the investment in 2008.
Scanlan, who also provided more than 60 percent of the equity for the Westerly project, said John Ross has suffered from the recession and collapsing demand for condos, but also from a lack of neighborhood amenities in the immature South Waterfront district.
The economy has prevented more office and residential project growth, which in turn has either deterred retailers from entering the area or hampered businesses looking to attract foot traffic.
The lack of activity marks a slow start to what the city once called the largest economic development project in Portland’s history. Some $2.5 billion worth of projects were scheduled to dot the neighborhood by 2014.
The John Ross itself has struggled to find tenants for its 21,400 square feet of street-level retail space.
Last summer, it leased 5,000 square feet of unfinished space to entrepreneur Carolina Olsen for her temporary “pop-up” imported teak furnisher business, Greentoko LLC.
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