Originally Posted by GoldenBoot
Interesting. Did your friends mention if it will it me a "mainline" Marriott or something a little more upscale like a Marriott Marquis? White Lodging switched up the JW a couple of times before finally landing on the JW "brand."
Nope it's literally called the Austin Marriott, so a pretty standard mid range product (which is actually underrepresented here). From talking with my friends, it's pretty clear that White Lodging's strategy is to be able to bid for complete convention center blocks (in concert with their Hyatt Place, Westin, Courtyard, etc) and potentially freezing out the two connected hotels, the Hilton and Fairmont. It's a ballsy play, especially if you understand convention and large group markets. It's even better if ACC expands because they could potentially share all the business generated by the expansion while Fairmont/Hilton splits business from the older side.
Sorry, more than you wanted to know, I'm sure.