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Originally Posted by SteelTown
Most Hamiltonians don't know who Chris Ecklund is and definitely those from outside of Hamilton don't know who he is.
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That''ll be me on both counts, then
But after reading the start of this thread (had to bail on the cringeworthy website ... meh) seems like "booster" ~ egotist with money trying to do what they seem to think is the right thing but not bothered whatsoever about aligning with much else...
Quote:
Originally Posted by SteelTown
They just know the lighting of the waterfalls is "nice", "awesome", "amazing", "bananas", etc.
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First I've head of it was on here. And from those pics, it's not bad as such... but as water-based visual art, pretty basic (and, IMO, fairly lame - but that's an aesthetic call, highly subjective, &c - seen some awesome viz stuff projected on to running water in my time, though. and this ain't it!)
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Originally Posted by realcity
Everyone I know in the marketing/pr/advertising business thinks the branding is ridiculous.
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Paid my dues in that sector, and have to agree with this somewhat...
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Originally Posted by realcity
It's a little ridiculous to brand Hamilton as a waterfalls city, so close to the World's true Waterfall Capital.
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Indeed - not to mention they do the lighting thing much more impressively (with greater reach)
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Originally Posted by MacAttack
I don't know much about the guy or his "promotion" of the waterfalls idea, but for someone who wants to sell an environmental aspect of Hamilton to tourists, it sure wasn't smart to use SUV's as advertising?
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This is what you call PR FAIL
Don't get me wrong. I'm all for bigging up anything we've got around here that others (including me) should know about. But throwing a few pretty lights and gels on to some waterfalls that people don't perhaps know about (in terms of where they are, how to get there, etc) might be putting the cart before the horse. But that's never stopped money being thrown at Big Ideas anywhere, though... at least it's not public money
Maybe some joined-up thinking and action could be good? But that's where I defer to those who have an inside track on the backstory to this..