TVA Sports got the French broadcasting rights to the NHL in a sidebar to the huge Rogers deal.
For two of the four years they've had the rights the Habs have sucked and didn't make the playoffs. I am sure this has put a huge downer on the whole deal in the offices of TVA as the impact on ratings is devastating when the Habs aren't playing or at least don't make it in for at least a round or two.
So anyway this year with the Habs absent TVA Sports has made an obvious effort to try and make the playoffs relevant to more people in Quebec.
The approach has been to reach out to people here who are fans of the teams still in the running. People send in selfies of their families and friends dressed in Jets, Bruins, Predators, Capitals, etc. even if they live in St-Polycarpe or Notre-Dame-des-Sept-Douleurs. So far they've found no shortage of people, although it's obviously very much a niche thing.
They've also got a roving reporter who visits selected fans in their homes and pops in and out of the game coverage with live reactions.
Last night he was with a bunch of people from France who now live in Montreal, who for some reason were big Tampa fans. They were all wearing the gear and everything.
I can't find the video of the French fans but here is the reporter with another bunch of Québécois Lightning fans:
http://www.tvasports.ca/2018/04/16/u...bolts-brothers