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Originally Posted by KevinFromTexas
That sucks, especially when you think of the new medical center that UT is planning just a few blocks to the north. That would have been a great opportunity to advertise it.
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You're right about the Dell Med School, Innovation District, etc. This is actually a core business strategy of our hospitality community.
Broadly speaking -- and aside from a lot of the marquee tech events you know of -- Austin has had great success as a host to state groups from around Texas -- mostly Texas associations. These all come with certain budgetary restrictions -- cheaper guestroom rates, lowish spends on food and beverage, the expectation that certain costs might be waived or reduced to allow the event to happen. This is true of all states and all state associations, btw, not a TX phenomenon. State Associations are just cheaper business, though usually very reliable and usually more than enough to keep a destination going.
Austin -- just like in so many other ways -- has been going through a hospitality metamorphosis, and has been slowly outgrowing this state association market. Our reputation is now national, and we're competing on a level that no one here could've expected even five years ago.
(One of my national reps recently told me -- when I asked her why I should even bother to bid on a group that traditionally sourced luxury resorts on either coast -- that Austin is living in its own space right now, and that certain groups view Austin not as just a mid sized city in a popular state, but as a special experiential destination -- similar to, but distinct from, other types of luxury places that these groups want to go.)
So what we're seeing is a slow pullback on the hotel level from groups that we used to rely on as bread and butter (aforementioned state associations, and similarly priced groups etc) and new outreach to groups and conventions that might be able to pay the rates we're demanding/getting. That brings us to Health and Medical business. Especially if Dell Med, Brackenridge, and the Innovation Zone live up to their collective promise, the potential to in turn transform our convention (and hotel-only group) business is really huge.