Whitecaps MLS news - Page 11

NetMapel · #**201** Posted **Jun 8, 2010, 4:05 PM**

New logo to go with the new league !

Overground · #**202** Posted **Jun 8, 2010, 5:33 PM**

That's horrid, it looks like an NHL logo from the 90s. A traditional footy badge would have been better. I'm not surprised though.

djmk · #**203** Posted **Jun 8, 2010, 5:38 PM**

i do not mind it...

from whitecaps website

Quote:

Caps unveil logo and ticket information

June 8, 2010

VANCOUVER, BC – With just a few short months remaining before Vancouver Whitecaps FC take to the pitch as the 17th team in Major League Soccer (MLS), the club formally unveiled their new brand and logo, and announced a second and final season ticket deposit window that will open to fans this weekend.

"Today was a historic moment for our club, our fans, and our city. I believe our fans and our players will take immense pride in wearing the logo we’ve unveiled here today – and that it will set the tone for the many great years to come,” stated Whitecaps FC chief executive officer Paul Barber. “Having now shared the basis of our club’s new identity, I know our fans will be even more anxious to show their pride and see it come to life in the stands and on the pitch – so I’m also pleased to share the news that we are offering fans the chance to secure their opportunity to be there when we kick off the 2011 season.”

Vancouver Whitecaps FC 2011 season ticket deposits for the club’s inaugural campaign will go on sale again to the general public this Saturday, June 12, at 10 a.m. PT. Season tickets will start at $319, and will include a minimum of 17 matches throughout the season.

This public sales window is just the second opportunity for fans to purchase deposits. The sales window follows a highly successful initial first offering over a year ago where more than 5,000 deposits sold in less than 48 hours. Since that time, an additional 5,000 deposits have been sold to existing season ticket holders, partners, and members of the waitlist. The club will cap season tickets for the 2011 season at 16,500.

In addition to releasing information on tickets, the club also unveiled the new brand and logo following a 10-month consultation process that included world-renowned soccer brand adidas, Publicis Canada, Whitecaps FC ownership group, staff, fans, and season ticket holders. The new brand and logo, which will be used throughout the club come November 2010, draws its inspiration from the spectacular geography of Western Canada's largest city, as well as the club's long tradition of success. The new brand will see Whitecaps FC continue their long tradition of using white as one of their primary colours, while the club have also incorporated the colour of 'deep sea' blue as a reflection of Vancouver's natural landscape.

"This new logo and brand takes into account the rich history and tradition that we have established as a club, while providing a fresh representation of one of the most beautiful cities in the world," said Whitecaps FC president Bob Lenarduzzi. "The new brand and logo not only engages our many fans that have supported us since 1974, it will also engage new fans to our club and to the MLS with a symbol that truly reflects Vancouver and the incredible landscape that makes this city unique."

The new logo sees the words 'Vancouver Whitecaps FC' written in white on a deep sea blue background, with the renowned mountains of Vancouver's north shore sitting above the club's name in white and reflecting down on the city's waterfront - below the club name. The colour used to symbolize the refection of the mountains on the waterfront is a lighter blue or “Whitecaps blue”, which pays tribute to the primary colour on the club’s logo worn during the historic 1979 Soccer Bowl championship. Lining the new mark is the colour silver, a distinct nod to the club's numerous championship titles that have been won since 1974.

A limited line of Whitecaps FC merchandise, including adidas scarves and t-shirts featuring the newly unveiled logo, are now available for sale online at whitecapsfc.com, during matches this season at Swangard Stadium, and at “The Tourist Shop” retail location in the Pacific Centre in downtown Vancouver.

Whitecaps FC fans will be able to purchase a Vancouver MLS season ticket deposit for $50, beginning Saturday, June 12, at 10 a.m. PT. For more information regarding MLS season ticket deposits, visit whitecapsfc.com.

About Vancouver Whitecaps FC
In 1974, Vancouver Whitecaps FC played their inaugural season in the North American Soccer League, and in 1979, the club won the NASL Soccer Bowl championship. From 1987 to 1992, as a member of the Canadian Soccer League, Vancouver won four straight CSL titles. In 2002, the Whitecaps created a full club model that encompasses professional teams for men and women, extensive youth development and grassroots participation programs, facility development, and the Whitecaps Foundation to support specific initiatives related to health and wellness through soccer. Since 2004, the Whitecaps have won two United Soccer Leagues First Division championships and two USL W-League championships. In 2011, Vancouver will begin their inaugural season in Major League Soccer at Empire Field before moving into the new BC Place Stadium in downtown Vancouver. For additional information on Whitecaps FC, visit whitecapsfc.com.

djmk · #**204** Posted **Jun 8, 2010, 5:53 PM**

i think it has very similar colours as the canucks logo...

http://www.sportslogos.net/logo.php?...ir5fdew26px6kx

Zassk · #**205** Posted **Jun 8, 2010, 6:05 PM**

I like it...

It's not over the top, it's pretty tasteful.

I saw the "W" right away, but I think most people will see an "M" first, and get confused.

I could wish for a football somewhere on the logo.

PaperTiger · #**206** Posted **Jun 8, 2010, 7:08 PM**

On the whole I like it. We have to remember that it will just be a crest on the upper left of the jersey, (above the Yahoo! logo? or will it be KIA?). It won't be a huge ass thing in the centre like a hockey sweater. I wish they had been a little more graceful with the font though. it looks a little too "Arial Narrow" for my tastes.

NetMapel · #**207** Posted **Jun 8, 2010, 8:00 PM**

Yeah I thought the logo looks good too. It is sharp and aggressive unlike its previous logo which is fairly roundish.

Also kind of reminds me of The Sims

Overground · #**208** Posted **Jun 8, 2010, 9:12 PM**

I think it's anything but a football crest. I think locals are so brainwashed with hockey and NA sport brands that they haven't a clue on how to do a proper football logo. So what you get is a complacency with this new logo. People say, "it could be worse" or "it's better than the last one". Well I wanted a top notch brand that was the best and envy of MLS. Instead we got a mid to bottom table logo. Sorry, not good enough. Especially after hearing they spent 11 months on it.

It looks like a brand for an outdoor equipment company. Admit it, it does. Lenarduzzi said they matched it with big clubs around the world like Barcelona and Chelsea and it has a classic look that will stand the test of time.

He's delusional if he thinks that.

djmk · #**209** Posted **Jun 8, 2010, 10:28 PM**

Quote:

Originally Posted by Overground

I think it's anything but a football crest. I think locals are so brainwashed with hockey and NA sport brands that they haven't a clue on how to do a proper football logo. So what you get is a complacency with this new logo. People say, "it could be worse" or "it's better than the last one". Well I wanted a top notch brand that was the best and envy of MLS. Instead we got a mid to bottom table logo. Sorry, not good enough. Especially after hearing they spent 11 months on it.

It looks like a brand for an outdoor equipment company. Admit it, it does. Lenarduzzi said they matched it with big clubs around the world like Barcelona and Chelsea and it has a classic look that will stand the test of time.

He's delusional if he thinks that.

that is the general consensus when new brands come out or when something is rebranded. the olympics were the same way. everybody hated the logo and mascots, but the people bought it anyways.

give it time.

Overground · #**210** Posted **Jun 8, 2010, 10:59 PM**

I'm really trying to, but I really don't like it. And I know myself as I do a lot of graphic design stuff and this isn't going to grow on me, ever. Not sure about the font either...Trebuchet, Avenir?? The colours are great though!

Oh well, not much I can do about it. The good news is the 10k season tickets sold already and they should probably get to the 16.5k mark they have set.
I think the next important thing would be to increase supporter group/Southsiders numbers up to at least 1000 by next year.

Spoolmak · #**211** Posted **Jun 8, 2010, 11:18 PM**

How come Toronto doesn't have a proper team name?

PaperTiger · #**212** Posted **Jun 8, 2010, 11:58 PM**

I think I would like it better if it didn't say "Vancouver" and the so the middle "mountain cam all the way down to the Whitecaps. do that and and improve the font and it would have a nice, simple balance to it. Right now it feels very sharp and a bit cluttered.

Actually I'm finding the more I look at it the less I like it, which is the opposite of how things should go.

jlousa · #**213** Posted **Jun 9, 2010, 12:56 AM**

I think it's an improvement but I would've liked to see a traditional crest style but this is workable.

osirisboy · #**214** Posted **Jun 9, 2010, 1:17 AM**

I really like it!

Nite · #**215** Posted **Jun 9, 2010, 1:19 AM**

I would have preferred the following

this was their old NASL badge

trofirhen · #**216** Posted **Jun 9, 2010, 1:24 AM**

Quote:

Originally Posted by Nite

I would have preferred the following

Yeah, I would have preferred that one much more, too.

Overground · #**217** Posted **Jun 9, 2010, 1:27 AM**

^That's actually my design. Got tonnes of them I did but never sent them into the Caps' Marketing Dir.

Quote:

Originally Posted by PaperTiger

I think I would like it better if it didn't say "Vancouver" and the so the middle "mountain cam all the way down to the Whitecaps. do that and and improve the font and it would have a nice, simple balance to it. Right now it feels very sharp and a bit cluttered.

Actually I'm finding the more I look at it the less I like it, which is the opposite of how things should go.

Ya me too. I think it would be better with just the one diamond thing and get rid of the side ones and then expand it out horizontally so it's not so narrow.

I just showed my sister-in-law and she said, "You...are....joking, right? I could do better than that. It looks like a bad beer can label." LOL

Nite · #**218** Posted **Jun 9, 2010, 1:42 AM**

Quote:

Originally Posted by Overground

^That's actually my design. Got tonnes of them I did but never sent them into the Caps' Marketing Dir.

Ya me too. I think it would be better with just the one diamond thing and get rid of the side ones and then expand it out horizontally so it's not so narrow.

I just showed my sister-in-law and she said, "You...are....joking, right? I could do better than that. It looks like a bad beer can label." LOL

I think you should have sent it to them, but they probably would have spent the 100,000s they did to come up with the current design

nova9 · #**219** Posted **Jun 9, 2010, 2:34 AM**

I like it.

Spork · #**220** Posted **Jun 9, 2010, 3:09 AM**

I quite like the logo. I think that we should all keep in mind that they need a big change to make it newsworthy, create some word of mouth, and get people interested in the move to the MLS and new stadium. Aesthetics is second to selecting something different from the previous logo. To me, the two logos that you have posted look too similar to the existing.

Look at it from a marketing perspective rather than an artistic perspective, and you will understand.