Back to March Madness, folks!
Seems like RDS thinks that Québécois sports fans need to get into March Madness. It's not even close to being the lead item on its webpages and on its sportscasts, but it's showing up here and there now in RDS' web and onscreen presence.
Keep in mind that RDS and TSN are the same corporate property. Same logo and everything.
Worth mentioning than in over 20 years in Quebec, hanging out with guys in my demographic (including spending all of this past weekend with over 20 other dads at a tournament for our kids), I've *never* had anyone talk about March Madness.