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it's so sad that so many people think this way. how do you know that it isn't efficient or sustainable architecture
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cause a convention center needs a large a floorplate as possible. spreading out convention space over 20 or 30 floors divides the exhibition space, and forces the utilities to occupy what should have been floorspace. just in case you can somehow guarantee that each floor has 'enough' space, you'll still need to figure out the logistics of transporting the various attendees to and from each floor. thus even the largest convention centers of the largest, most congested cities (e.g. new york, hong kong, tokyo) have convention centers which occupy only a few floors.
i don't have anything against dubai. however starchitecture is often evil. the celeb status allows starchitects to indulge in the most impractical, unreasonable designs.