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The data doesn't support your contention. We refine 1 barrel for every 3 we produce. Without more refineries, it will quickly become 1 barrel refined for every 4 barrels produced.
Discarding the value of an industry because its low margin is really short sighted. Refineries are low margin, but you end up with a product that's far more valuable than crude: petroleum. Even more important, you're one step closer to building a petro-chemical industry as you can't have that without the refinery.
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Is there a shortage of refined products in North America? No. Therefor, there must be enough refineries already. Especially since many refineries have closed yet there is still enough supply.
There is a difference between upgrading, and refining that I think you don't get. Upgrading is turning bitumen into a synthetic crude so that refineries designed for light sweet crude (like from Saudi) can use it as feed stock to turn into products. Refining is turning any raw material, from bitumen, to crude, to syncrude, into products.
Refineries on the US Gulf Coast were designed to take heavier crude from Mexico when they were built so can process bitumen at much higher concentrations of feedstocks than most North American refineries.
It makes no sense to build very expensive facilities to add value when you yourself acknowledge the business is low margin.
You say:
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Refineries are low margin, but you end up with a product that's far more valuable than crude: petroleum.
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which is inherrently contradictory. The low margin comes from the value of feedstock not being much lower than the value of products. If you have enough refinery/upgrading capacity the value of your feedstock will approach if not surpass the value of product minus operating costs (since refineries want to run at optimal throughput).
So, since there is more than enough product capacity in North America today, there is little incentive to build new refineries. The problem is the gap between bitumen, WTI, and Brent, which can be easily solved by building pipes between Cushing and the Gulf Coast.
There are already refineries at the Gulf Coast that are operating below capacity that can take a bitumen heavy feedstock. Once supply can flow to them, the price of bitumen in Alberta will normalize at the Brent cost minus transport and upgrading costs.
Due to this, until the excess processing capacity is filled on the Gulf, (and in the future in China), there is no incentive to build upgraders anywhere else, let alone in high cost Alberta.