Quote:
Originally Posted by sloop.chi
They need to develop a residential /hotel portion on the north end and add a multi entertainment component similar to the AMC in Streeterville. Mix in some restaurants and that should get the ball rolling.
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I agree. At the same time, I think 'economic reasons' has become somewhat of a scapegoat for this property's failure. While I agree the timing was bad, the mall is just flat out terribly designed. The owners must accept this and consider whether a renovation is necessary to attract big-box type outfits on the upper floors and improve visibility of retailers on the lower levels.
Developers also need to come to terms that they can't be the next Water Tower Place. WTP was built in a time where large indoor malls made sense and were in vogue. Not anymore...where people prefer the street level convenience in downtown shopping districts. The only reason why WTP continues to be successful is because of their A-list roster of tenants and prestige. Block 37 must take a different route and shoot for something similar as sloop.chi mentioned. Tenants that need large amounts of space and double height ceilings.
Also, the addition of hotel or residential may allow subtraction of mall space for banquets and conferencing. I imagine holding a banquet on the 4th floor overlooking state street would be pretty damn marketable.
So to do this, they need to stop the wall decorating and sign modifying in the mall and move forward with renovating and reconfiguring the atrium once they've gotten the hotel and residential components locked down.