Upper James screens go dark
December 19, 2008
Brent Lawson
The Hamilton Spectator
http://www.thespec.com/News/Business/article/484405
The seven-screen Cineplex Odeon on Upper James is closed today -- the same day Cineplex officially opens its new complex in Stoney Creek.
Cineplex Entertainment, which sent out several media releases about the opening of its new 10-screen cinema, did not announce that the Upper James location was closing.
But Pat Marshall, vice-president, communications and investor relations, hinted there may still be something in the works for the Upper James location.
"We're closing the older facility. We're not in a position to announce anything beyond that at this point. So from our perspective, there's not a lot of news there. The news is really the fact that we're opening this phenomenal, new state-of-the-art theatre.
"At some point later on, if we have other news to announce, we'll announce it then."
Why is the Upper James location closing?
"Because we wanted to replace that theatre with superior assets, which is why we built the new Silver City Hamilton Mountain Cinemas," said Marshall.
Hamilton's newest cinema complex will open its doors as scheduled today after seven months of construction on the 41,000-square-foot project, said a spokesperson.
SilverCity Hamilton Mountain Cinemas features 10 screens -- including two equipped for 3-D films -- and more than 2,000 stadium-style rocker seats.
The complex, which employs more than 100 part-time staff, is located at 795 Paramount Dr. in Stoney Creek.
Customers can take advantage of a chill-out lounge, order refreshments in advance through FastLane service or buy tickets at home and scan them in on their way into the theatre.
The only signage hanging outside the old Mountain theatre last night were the weathered movie posters for the final films screened there. Nothing told moviegoers that the doors were closing.
Building general manager Clive Thompson, who has worked there since it opened 13 years ago, said they told patrons over the past few weeks about the closure, even handing out coupons for free popcorn and thanking everyone for their patronage.
Thompson deferred to head office on most questions, but said the employees have been given the option of working at the Ancaster theatre or the new facility.
"They've taken care of all of them," he said.
Most of the people heading in to see a movie last night were not aware of the closure.
"It's sad the theatre is closing," said one man as he hurried to his seat. "Stoney Creek is too far, Ancaster is too far. Now what?"