Almost Genius: Giant Audi Billboard (With Real Cars!) on Landmark Bridges

[M II A II R II K]

Almost Genius: Giant Audi Billboard (With Real Cars!) on Landmark Bridges


http://www.fastcodesign.com/1662417/...ndmark-bridges

Picture, for a moment, your favorite span: the Brooklyn Bridge, say, or the Tower Bridge in London. Now add an Audi ad. And not just any Audi ad. A ginormous Audi ad. An Audi ad made of real Audi cars! An Audi ad so bright with ambition it’ll blind you!

Has ambient marketing finally gone too far? Are we seeing the first of many landmarks to succumb to the id of the corporate world? What'll it be next, golden arches on the Eiffel Tower? Mon dieu!

The good news is that it’s just a concept, the wacky idea of Access Agency, a creative firm run by the founder of The Cool Hunter. The bad news is that it’s not that far-fetched. Municipalities and states are desperate for money. It's not hard to imagine some broke-ass city selling premium billboard space to keep schools open or fix ancient gas lines -- even if it means bastardizing a historic monument. More on Access Agency’s proposal here, in all its breathless glory:

“It is a display of four life-size Audi cars, suspended inside the silver rings of a massive Audi symbol attached to an iconic bridge structure or in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, Venice. The rings rotate around, light-up at night, and move up and down the bridge. Against the backdrop of spectacular urban architecture, the Audi installation reflects Audi’s continuous challenging of the status quo, its capacity to innovate, and its ability to avoid the bland and the ordinary.”

[photoLith]

No, just no.

[Amanita]

Yeah, just no. As an art piece like the waterfall under Brooklyn Bridge, something like that might be cool. But not as a freaking advertisement!

If it's pure advertising, put it elsewhere.