^^^That's ironic that you compared that to Gimbels. TBH, the first time I saw the rendering, Gimbels came to mind. The curved corner, the awnings, etc. The curved glass and the lighting behind the glass looks cool
But the thing that took away from it? The number 8. It reminds me of Motel 8. I didn't like the"Gimbels" sign either. The Gimbel's building had much more "character". I know I'm coming off as a very negative grumpy old man, but I love Philadelphia. I was born and raised here my entire life. I just think Philadelphia "settles" for 2nd best. Breaking the height limit was the best thing Philly could have done. As a result, Liberty Place is a timeless beauty, and is well known, globally. Why can't Philadelphia get something that "WOWS" us?